Interactive Television or Interactive TV

So one might expect that the biggest piece of empirical research ever conducted

2011-11-29T02:41:00.001-08:00

Youprobably missed the ’Digital Life’ reportfrom TNS reportfrom TNS thatcame out last week. Despite a major PR push from its authors, itbarely made a dent in the Twittersphere or across traditionalmarketing and media channels. Which is odd when you consider thateven the slightest news about social media usually garners a hugeresponse in the marketing world. A small company launches a new appand headlines start flashing. A senior marketer announces a majorinvestment in Facebook and 5,000 tweets are launched.

Soone might expect that the biggest piece of empirical research everconducted on consumers’ digital behaviour and their attitudes tosocial media from the world’s biggest market research company wouldcreate quite a lot of buzz. After all, 72,000 consumers interviewedacross 60 countries is quite a sample. Yet coverage of the report andits key findings was almost non-existent. Blink and you missedit.

One look inside the Digital Life report, however, explainsthe lack of attention. Unlike the overly optimistic and wildly out oftouch proclamations of the social media industry and those that coverit, the TNS study was based on empirical data. And as a result, itpresented a much more even-handed and objective view of the digitallandscape than most marketers are comfortable accepting or forwardingto their peers.

For example, the report concludes that themajority of consumers in developed markets do not want to engage withbrands via social media. In the UK, that proportion was at itshighest with 61% of consumers stating they do not see social media asa place they want to interact with brands. That’s a bummer forevery brand manager who spouts the usual crap about “having aconversation with the consumer”, because almost two-thirds of theirconsumers aren’t interested in talking to them.

The researchalso reveals that just a quarter of consumers in developed marketssee social networks as a place to buy products. Again, that’s ablow both to those who have boldly predicted the commercialisation ofsocial media as a retail space and to the likes of Facebook andTwitter, whose long-term business projections partly depend onmonetising their impact on consumers.

But these facts and manymore were probably not communicated to you because they do not fitthe ideology that the marketing industry is attempting to propagatewhen it comes to social media. Like the Chinese government - whichsteadfastly refuses to describe Tibet as anything other than a partof China and which rarely covers any of the public outrages that takeplace there - the hegemonic forces of marketing prefer to tell astory of new apps and bold Facebook strategies rather than a morefair approach.

Tothe credit of TNS, it did just that in its report last week, andthere was much to celebrate about the potential of digital as avitally important medium for the people of the 21st century. But whatalso emerged from the data was clear evidence of the lack ofcredibility or engagement that most brands can expect from theirforays into social media. As TNS chief development officer MatthewFroggatt put it: “Many brands have recognised the vast potentialaudiences available to them on social networks; however, they arefailing to understand that these spaces belong to the consumer andbrand presence needs to be proportionate and justified.”

BravoMr Froggatt! Wise is the marketer who uses data to assess thesituation. And he has a point, does he not? In all the hullabaloo,has anyone considered that the term social media has no place forbrands within its definition? ’Social media’ literally means thecommunication channels that exist between people. Not betweenbrands.

But like every medium before it, brands try to invadethat space anyway. And social media, like every other medium beforeit, is already suffering from clutter as a result. As more brandsattempt to grab attention and start social media conversations withdisinterested consumers, more of them will switch off. That’sprobably why the sample in developing countries in the TNS researchwere more positive about brands on social media those in developedmarkets - they have yet to be switched off.

And clutter - asmarketers should know from experience - does not eventually subside.The response of marketers to a cluttered media is to produce moreclutter. As TNS notes: “Misguided digital strategies are generatingmountains of digital waste, from friendless Facebook accounts toblogs no one reads”. The stark message from the TNS data is clear:it’s already hard to communicate with consumers via social mediaand it will only get harder as time goes on and more brands pilein.

The overall message from the TNS report is not one ofcomplete hopelessness but of practical reality. Digitalcommunications, and social media within it, is a genuinelyworld-changing development. But for those marketers who ’drank theKool-Aid’ and spent all their money and attention on using it astheir main communications focus, there’s a disappointing denouementahead.

While I was looking into this research,

2011-10-13T05:46:00.000-07:00

I found some numbers that amazed me. According to research by Knowledge Networks only 16% of the Internet users can be influenced by ads on social sites. While 83% of the Internet users between 13 and 54 years old participate in social media, uses less than 4% social media regularly for product orientation! These numbers are very intriguing, this would mean that a very low percentage of users are open to incentives on their websites. These numbers would suggest that the traditional way of advertising in social media is less profitable than I thought because 84% of the users do not read the ads.
Use SAM Social Advertising Media like Shopper's Voice and benefir from ver powerful and positive results!
Contact: paulashby40@yahoo.com or

BRAND ADVERTISING ON LINE

2011-07-02T10:57:00.000-07:00

too often misfires because it fails to reach people when they are receptive.

USE SHOPPERS VOICE AND OVERCOME ALL PROBLEMS!

WHAT DO I NEED TO MAKE MY BRAND MORE SOCIAL?

2011-06-17T04:25:00.000-07:00

Firstly make your Social presence a conversation because your message and mechanics of how it's deployed are the things that really count.
And above all else...USE SHOPPERS VOICE

WHAT DO I NEED TO MAKE MY BRAND MORE SOCIAL?

2011-06-16T10:37:00.000-07:00

With Shoppers Voice your Brand(s) will be embedded into all parts of the marketing mix as part of a single integrated Brand effort.
So the next time you say "What should my Social-Media strategy be?" simply say...
SHOPPERS VOICE

COMPETITIVE STRATEGY IN THE AGE OF THE CUSTOMER

2011-06-16T07:37:00.000-07:00

Only the customer obsessed company can survive.
With Shoppers Voice you become totally customer obsessed focusing your strategy, your energy and your budget on processes that enhance knowledge of and engagement with your customers.

SHOPPERS VOICE THE ONLY WAY TO "TALK" TO YOUR CUSTOMERS...AND SELL.

BOSTON CONSULTING GROUP STATES "MARKETERS SHOULD JETTISON OLD MARKETING MIX MODELS THAT DON'T FULLY INTEGRATE ALL CHANNELS EFFECTIVELY"

2011-02-18T07:11:00.000-08:00

Fully integrated Shoppers Voice gives you complete communications planning going much further than anything available to-day.
With Shoppers Voice you embed communications planning completly into your brand(s) marketing.
SHOPPERS VOICE - ACCOUNTABLE - ACCURATE - INTERACTIVE - ON ALL CHANNELS!

WITH SHOPPERS VOICE YOU STOP TREATING CUSTOMERS LIKE LIABILITIES AND START TREATING THEM LIKE PEOPLE!

2011-02-14T07:58:00.000-08:00

When you use Shoppers Voice you will have many opportunities for you to retain, and even gain, customers.

THE KEY THOUGHT FOR ADVERTISERS IS NOT

2011-02-14T07:31:00.000-08:00

to shout but listen!
The Brands that use Shoppers Voice will lead from their 30-second "shout" with a social conversation will go on to lead the way

THE SHOPPERS VOICE PACKAGE

2011-02-04T04:44:00.000-08:00

1. Shoppers Voice unique learning techniques.
2. Shoppers Voice Shop Assist with unique shopping opportunities.
3. Shoppers Voice conduct market research and polls with immediate response.
4. Shoppers Voice Cash give low value cash rewards.
5. Shoppers Voice Loyalty Programme monitor and reward customer loyalty.
6. Shoppers Voice accountability pin point the ROI on your marketing investment.
7. Shoppers Voice Coupons exceptional redemption rates.
8. Shoppers Voice Loyalty package complete customer loyalty programme interface with multi-media (On and Off line) interaction.

Shoppers Voice multi media package solutions for loyalty, increased sales and in store experience are underpinned by a range of concepts that come together to form Client Solutions. The Shoppers Voice Engagement Platform works effectively with retailers to increase footfall and Brand sales.
Through these uncertain times Shoppers Voice helps our customers to reduce costs, adapt to change and improve operational efficiencies through the highly effective use of multi-media interaction.

WOMEN TEND TO BE LESS AMENABLE TO ONLINE DISPLAY,

2011-01-29T06:08:00.000-08:00

with ignore rates at 45% versus 42% for men, while 15% of men and 13% of women dislike TV spots. According to the latest research.
Meanwhile Eric Clemons, Professor of Operations & Information Management at the Wharton School of the University of Pennsylvania has this to say on Internet advertising. "Internet advertising will rapidly lose its value and its impact, for easily understood reasons. Pushing a message at a potential customer when it has not been requested and when the customer is in the middle of something else on the Net, will fail as a major source of revenue for most internet sites. The internet is all about freedom. A free population will not be held captive and forced to watch ads.

SHOPPERS VOICE SOLUTIONS

2011-01-28T09:31:00.001-08:00

The retail market has never been so competitive with increasing emphasis on retaining customers, increasing customer value and driving brand loyalty.
This comes at a time of increasing marketing budget restraint and reduction.
Shoppers Voice provides an exciting engagement opportunity as an intimate and immediate media channel.
At the heart of Shoppers Voice is the notion that your customer self selects to become involved with Shoppers Voice. This permission based approach to interactive marketing ensures that the benefits of this programme can be realised without causing any customer dissatisfaction through perceived personal intrusion.
Thus Shoppers Voice provides retailers, together with their supporting brands, a powerful solution for improving the customer experience and loyalty, enhancing the effectiveness of marketing programmes and reducing the cost of delivery.

INACTIVITY IS THE HALLMARK OF COMPANIES

2010-12-31T03:44:00.000-08:00

that don't quite know what to do with Facebook. Shoppers Voice will solve ALL your problems...immediately.

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BIG BRANDS FAIL ON FACEBOOK!

2010-12-25T03:21:00.000-08:00

These world-class Brands are using hip Facebook profiles to showcase traditional time-honoured & digitally irrelevant on-way communication.

Solve all your problems use Shoppers Voice and be assured!

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anchor text = Website Marketing

SHOPPERS VOICE IS A MARKETING INNOVATION PARTNER

2010-12-20T05:58:00.000-08:00

helping Retail organisations together with Brands to make stronger connections with their target audience.

OUR MISSION is to enable retailers to drive growth in loyalty, Retention, Marketing Effectiveness, Revenue & Profitaility.

ONLINE BANNER AND SEARCH ADS PROVE THE LEAST EFFECTIVE FOR COMMANDING ATTENTION OF CONSUMERS!

2010-12-07T03:55:00.000-08:00

In a recent study 63% respondents most commonly block out brand messages via this medium!

Interestingly the unobtrusive nature of print advertising made it the most appealing.

Companies looking to effectively reach consumers have only to use SHOPPERS VOICE to best appeal to their desired group

MAKE THE BEST INVESTMENT WITH...

2010-11-12T04:08:00.000-08:00

your marketing budget - optimise every customer interaction with Shoppers Voice. With Shoppers Voice you can provide effective measurement across all marketing channels so you can have confidence and peace of mind that every investment spent on marketing contributes to your business success!

WITH SHOPPERS VOICE....

2010-11-10T03:40:00.000-08:00

....PERSONALISATION WORKS!
Your Customers Like It.
You Like it.
Study after study shows that personalised content can dramatically boost customer loyalty, on-line conversions.
In ten years the world's economy will be driven by personalisation.
With Shoppers Voice you can engage users 10 times longer and increase sales up tp 50% more. With Shoppers Voice you are able to realise the full potential of personalisation.
Contact:
Paul Ashby on paul.ashby@yahoo.com

WITH SHOPPERS' VOICE YOU'LL LEARN HOW TO:

2010-11-09T08:37:00.000-08:00

A. Build loyalty by giving customers what they want, when they want it, whereever they go.
B. Use personalisation to target cross sell and up sell recommendations and boost average order value.
C. Recapture inactive customers. Reduce the cost of acquiring new ones and create fans of your brands.

Current advertising is all about fraud!

2010-11-04T12:04:00.000-07:00

Most advertising and marketing reporting is total BS!
A combination of wishful thinking, propaganda and deliberate deception.
And nobody seems to grasp the full scope & depth of the dishonesty in advertising as well as marketing...in business schools, in marketing, in advertising, in Government - in fact dishonesty is everywhere!

SHOPPERS' VOICE - YOUR DIALOGUE BETWEEN BRAND & CUSTOMERS!

2010-11-04T11:57:00.000-07:00

The days when Media Planners could rely on the TV Sets being the entry point of choice for entertainment seem long gone!
Just getting your brand noticed is not enough - Shoppers' Voice based marketing is your answer.
Making a Game out of your content is easy when you use Shoppers' Voice!

Brand owners facing "new world order"

2010-07-06T03:22:00.000-07:00

Customers have redefined notions of value and are placing different demands on the products they buy, a study has argued.

Non-essential items will bear the brunt of this austerity, with 65% of Americans trimming their outlay on discretionary purchases, down from the 81% doing the same 12 months ago.

Home and family, saving for the future and the environment are now among the major priorities in the lives of many individuals, while luxury has diminished rapidly in significance.

The fact that around 47% of US consumers and 40% of their Japanese peers continue to distrust big business could be a further reflection of this return to basic values.

An interest in eco-friendly goods and services was a characteristic of all the markets covered, but the cost of buying organic food or fair trade clothing has also become more important.

Preferences for private label products have remained consistent across the globe in the past year, over 60% of Americans have more regularly opted for own-label goods in the last 12 months, with Japanese customers on 49% and Europeans on 45%.

As consumers everywhere have discovered that switching offers substantial cost benefits, it is predicted store brands will prevail at the expense of premium alternatives – for the short term at least.

Shoppers' Voice will over come your problems with own labels and lack of trust!

Contact: Paul Ashby at paul.ashby@yahoo.com

SHOPPERS' VOICE - WITHOUT A DOUBT...

2010-06-09T09:36:00.000-07:00

...the biggest challenge to National Brands is Private Label Store Brands, consumers see less difference between the quality of Store Brands and well-regarded name brands, thus there is less incentive to pay the premium that name brands carry.
However when you use Shoppers' Voice your Brands can fight parity by putting relevance first as a means of differentiating themselves!

Contact: paul.ashby@yahoo.com

SOME DAY ALL ADVERTISING WILL BE LIKE THIS!

YOU SHOULD USE SHOPPERS' VOICE BECAUSE...

2010-06-07T08:01:00.000-07:00

Supermarket Standards have risen to such that the quality of their own Brand Produce usually matches and often exceeds, that of their more recognisably branded counterparts!

Contact: paul.ashby@yahoo.com

A substantial research investment has proved conclusively that one exposure to an interactive "event" is far more effective in all key measurements, than traditional advertising. Interactive Communication, properly executed, can be totally accountable, unlike all other forms of advertising! You can contact Paul at: paul.ashby@yahoo.com

Discover more (including research) on http://interactivetelevisionorinteractivetv.blogspot.com or:

http://effectiveaccountablecommunication.blogspot.com

YOU SHOULD USE SHOPPERS' VOICE BECAUSE...

2010-06-07T07:57:00.000-07:00

10% of this audience, consciously tried to avoid buying National Brands!

Contact: paul.ashby@yahoo.com

YOU SHOULD USE SHOPPERS' VOICE BECAUSE...

2010-06-07T07:54:00.000-07:00

Many middle income consumers are continuning to trade down to own label products in an effort to save money!

Contact: paul.ashby@yahoo.com

YOU SHOULD USE SHOPPERS' VOICE BECAUSE...

2010-06-07T07:52:00.000-07:00

12% of this group thought own label goods were of a better quality than more premium alternatives!

Contact: paul.ashby@yahoo.com

YOU SHOULD USE SHOPPERS' VOICE BECAUSE...

2010-06-07T07:47:00.000-07:00

48% of Middleclass shoppers will "always" go for Store Brands where possible!

Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE DRIVES.....

2010-06-05T08:10:00.000-07:00

your customers participation, because participation is what builds lasting relationships, brand affinity & brand loyalty. There is no better model for driving participation than the lean forward drive to achieve that's embodied in Shoppers' Voice!
You should be including Shoppers' Voice (On-Line- on T.V. - On Digital)to inject the best of gaming to make your ads fun. engaging, and compelling for your customers whilst driving business value for your brands!

Contact: paul.ashby@yahoo.com

Someday all advertising will be like this!

SHOPPERS' VOICE RESEARCH EFFECTIVENESS

2010-06-04T06:01:00.000-07:00

CONTACT: paul.ashby@yahoo.com

Shoppers' Voice effectiveness..

2010-06-04T05:35:00.000-07:00

Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-02T01:51:00.000-07:00

Name brand CPG manufacturers need an offensive defense to combat the commoditisation of their products which is eroding their brand equity and profit margins...unless of course you use Shoppers' Voice.

Contact: paul.ashby@yahoo.com

SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!

SHOPPERS' VOICE TO-DAY

2010-06-02T01:46:00.000-07:00

Consumers see less difference between the quality of store brands and well-regarded name brands, there is less incentive to pay the premium that names brands carry, unless, that is, if you use Shoppers' Voice!

Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE - SOMEDAY ALL ADVERTISING WILL BE LIKE THIS!

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-01T08:59:00.000-07:00

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-01T08:58:00.000-07:00

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-01T08:57:00.000-07:00

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-01T08:56:00.000-07:00

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-01T08:55:00.000-07:00

SHOPPERS' VOICE ACCOUNTABILITY

2010-06-01T08:52:00.000-07:00

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-01T07:50:00.001-07:00

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-01T07:50:00.000-07:00

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-01T07:49:00.000-07:00

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-01T07:48:00.001-07:00

SHOPPERS' VOICE - TOTALLY ACCOUNTABLE

2010-06-01T07:48:00.000-07:00

SHOPPERS' VOICE ON-LINE

2010-05-31T02:16:00.000-07:00

Yahoo Research states:

"A large majority of web-users (79%) demand something of value for heeding ads whether that 'something' is pure entertainment, a relevant message or access to something new."

SHOPPERS' VOICE ON-LINE IS:

1. Rewarding.
2. Entertainment.
3. Relevant.
4. Engaging.

Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE ONLINE

2010-05-28T02:19:00.000-07:00

Online Shoppers' Voice creates opportunities for Brands on a much more personal level. You will discover what your customers think, what they dream and what they want.
You can then leverage this knowledge to benefit by providing real answers to the needs of your customers.
With Shoppers' Voice online you will add measurement to your marketing for effective budget allocations and marketing mix.
With Shoppers' Voice online all your marketing elements work together.
Shoppers' Voice online allows you to develop lasting relationships with your customers by listening to their needs.
Shoppers' Voice online allows you to keep your customers close with continuous personalisation.

SHOPPERS' VOICE ONLINE - SOMEDAY ALL ADVERTISING WILL BE LIKE SHOPPERS' VOICE!

Shoppers' Voice provides:

2010-05-26T10:30:00.000-07:00

1. Data Base Building
2. Relationship Marketing
3. Customer Retention
4. Accountability

Contact: paul.ashby@yahoo.com

Shoppers' Voice Gives:

2010-05-26T10:27:00.000-07:00

1. Opinion
2. Control
3. Interaction
4. Immediate feedback

Contact: paul.ashby@yahoo.com

Shoppers' Voice increases:

2010-05-26T10:25:00.000-07:00

1. Awareness
2. Mind Share
3. Recall
4. Response
5. Sales

Contact: paul.ashby@yahoo.com

Shoppers' Voice is:

2010-05-26T10:22:00.000-07:00

1. Interactive Communication
2. Consumer Involving
3. Informational
4. State of the Art.

Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE WILL GIVE YOU

2010-05-25T11:22:00.000-07:00

a competitive advantage & a Marketing ROI solution!
Traditional functional marketing has reached a deadend. Interactive Communication has become a catalyst for Companies embracing integrated marketing strategies. Whilst traditional marketing works in functional silos (sales silos Vs Marketing silos) Shoppers Voice promotes end-to-end processes,automation, accountability & metrics.

The new paradigm allows the sales & marketing teams to achieve advantages such as :maximise all possible touch points, automatic nuturing and education of prospects to leads, reduce overall cost by streamlining and automatic processes, analyse business intelligence in real time to optimise resource allocation.

Seeking more information: contact paul.ashby@yahoo.com

2010-05-24T12:17:00.000-07:00

Understanding Interactive Marketing

Communication.

Defining Interactive Marketing.

Interaction can be defined simply as straightforward communication between two parties. Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself. With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.

Goodbye to the halcyon days of the TV advertisement of old?

A new wave of technology is promising to transform the obsolete analogue technology of television into a two-way medium which allows the viewer to determine what is to be watched, and when.

This could well create a situation where the consumers solicit information from the advertiser, rather than the advertiser soliciting the attention of the consumer.

Viewers are becoming impatient with television’s linear flow and are increasingly using the limited opportunities available to them to avoid the intentions of advertisers and programme makers. Even though too many the remote control is a fairly recent development, 44% habitually use it to avoid advertisements.

Television is an advertising medium, not a communications medium and, as television declines in the face of competition from the new media, conventional advertising will decline with it.

In many ways, ‘advertising’ is an outmoded concept, since media advertising is simply one means of communication with customers. In an environment in which the balance of power is shifting in favour of the consumer rather than the advertiser, manufacturers and service providers need to look at ways of replacing the monologue of advertising with a dialogue which can utilise a range of different ‘relationship’ marketing techniques.

Advertising has to modernise & change.

The market place has changed. Newspapers and television have lost their exclusive hold on the advertiser, the number of print and electronic advertising channels has substantially increased, such as pre-printed booklets pushed through letterboxes, or hung on doorknobs, local cable TV and Direct Mail.

Recent events have given advertising a permanently diminished role in the selling of goods and services. At the same time cynical consumers are wearying of the constant barrage of marketing messages. They’re becoming less receptive of the blandishments of advertisements, and their loyalties to brands erode as they see more products as commodities distinguished only by price.

Advertising ignores communication theory.

As the mass media have matured, the behavioural dynamics of perception and interaction, which were not address by Advertising Agencies in the
70s and 80s, during the explosive growth of advertising have become critical to the redefinition of media and its role in marketing communication. With passive, one way, forms of advertising such as media displays or television advertising, there is a certainty of a degree of non-response.

Lack of communication competence.

Most Advertising Agencies lack the skills of communication, advertising messages are more carefully prepared than interpersonal communication and yet ‘message’

SHOPPERS' VOICE PROVIDES YOU.....

2010-05-18T06:20:00.000-07:00

with an "integrated communication" approach that ties all aspects of your Marketing Communication including advertising,sales promotion, Public Relations & Direct Marketing in a unified and comprehensive fashion as opposed to functioning in isolation!

SHOPPERS' VOICE - SOME DAY ALL ADVERTISING WILL BE LIKE THIS!

Contact: paul.ashby@yahoo.com

Syndicate Paul's articles on your site! Fast, Easy & Free!

AS WE EMERGE FROM THE RECESSION....

2010-05-17T09:27:00.000-07:00

.... we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!

Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE...THE SECRET TO SALES NIRVANA!

2010-05-16T06:39:00.000-07:00

Why?

Because Shoppers' Voice produces tangible gains in sales productivity and thus revenue generation.
Additionally Shoppers' Voice provides you with sales intelligence and cuts through barriers to sales productivity. You will gain actionable insights when you use Shoppers' Voice.

Contact: paul.ashby@yahoo.com

ADVERTISING-AS-USUAL IS LONG ON SELF PROMOTION & BACK STABBING!

2010-05-15T06:36:00.000-07:00

...and very short on talent and personal responsibility. Advertising-as-usual is so conservative that it lacks entrepreneurial talent & it will only be through new ideas and New Companies that marketing will pull through from their travails. However that does not mean that you should rush onto Social Media - all things in moderation wont hurt you.
THE PROBLEM IS WE ARE IN THIS EVOLUTIONARY PERIOD, NOTHING IS FACTUALLY BASED. IT'S ALL NEW WITH THE SOLE EXCEPTION OF SHOPPERS' VOICE!

Contact: paul.ashby@yahoo.com

BRANDS APPEAR TO FIND IT DIFFICULT...

2010-05-15T06:30:00.000-07:00

...to realise that Customers have a voice worth listening to. Furthermore it's taken 10 years (or more) for Marketers to recognise that Interactive Communication (and subsequently accountability) needs to be taken very seriously!

Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE ALLOWS CMOs TO FINALLY ENGAGE

2010-05-14T05:21:00.000-07:00

...with their audience. Sad to say despite the fact that Shoppers' Voice offers unique opportunities for total accountability, many Clients still hold onto their analogue mindsets!
Shoppers' Voice allows two-way conversations, with your customers being able to customise the content they receive in line with their personal preferences.
One thing is for sure the age of push marketing is behind us. WHAT COUNTS NOW ARE DIALOGUE, ENGAGEMENT AND RELEVANCE!

Contact: paul.ashby@yahoo.com

THE NEW ADVERTISING

2010-05-12T11:15:00.000-07:00

Shoppers' Voice has achieved recognition that it provides strong, accountable advertising.

So now marketing's leadership in driving business success has never been more in demand.

With Shoppers' Voice in place as a regular feature of your marketing programme CMOs will establish that Shoppers' Voice provides a strong marketing communications programme and will change the way in which all advertising is conducted.

As Shoppers' Voice moves in to quietly replace old advertising, the old advertising is leaving us & Shoppers' Voice is arriving. This is not a banal act. it is a thing of wonder.

As we emerge from the recession we must resist the temptation of sliding backwards. Take the time to study Shoppers' Voice, both you and your organisation will be the better for it!

And then contact: paul.ashby@yahoo.com

SHOPPERS' VOICE - YOUR DIALOGUE BETWEEN BRAND & CUSTOMERS!

2010-05-12T05:06:00.000-07:00

as well as customers and customers,vendors & customers, agencies and customers!.
The most powerful communications technique available to you.

Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE ALLOWS CMOs....

2010-05-11T04:15:00.000-07:00

a reliable way to become totally accountable.
No longer need CMOs make budget decisions based on guess work and gut instinct!

Contact: paul.ashby@ yahoo.com

QUANTIFYING CLIENTS RETURNS FROM ALL ADVERTISING...

2010-05-11T04:07:00.000-07:00

Using Shoppers' Voice to improve budgeting, marketing mix, and customer conversions.

Contact: paul.ashby@yahoo.com

WANT TO EXPLORE THIS IDEA OF CONVERSATIONS & IMPACTS?

2010-05-06T12:10:00.000-07:00

Shoppers' Voice is all about conversations - interruption must be replaced by invitation.

Contact: paul.ashby@yahoo.com

SHOPPERS' VOICE IS THE BEST EXAMPLE OF "COLLABORATIVE MARKETING"!

2010-05-06T00:16:00.000-07:00

Multi-Branded, Shoppers' Voice alters the way people perceive your advertising, instead of being seen as an interruption your advertising becomes a meaningful source of information! Thus making your advertisement totally interactive,totally accountable,totally effective"

Contact paul.ashby@yahoo.com

SHOPPERS' VOICE - FOR ANY BUSINESS - LESS REALLY CAN BE MORE!

2010-05-05T05:32:00.000-07:00

Shoppers' Voice really tells you where to cut and where to keep on spending!

SHOPPERS' VOICE - IN THE AGE OF AUSTERITY ALLOWS YOU TO THRIVE - NOT JUST SURVIVE!

SHOPPERS' VOICE IS THE ORIGINAL AND BEST EXAMPLE OF LONG-FORM ADVERTISING

2010-05-03T23:41:00.000-07:00

Shoppers' Voice provides you with the finest opportunity to engage with your customers. Shoppers' Voice creates awareness, sales at the same time as it rewards your customers.

PROVING THAT BRANDING, INTERACTIVE & ENTERTAINMENT ARE KING!

Understanding Interactive Marketing Communication.

2010-05-02T10:22:00.000-07:00

Defining Interactive Marketing.

Interaction can be defined simply as straightforward communication between two parties.

Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself.

With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.
Interactive Marketing Communication turns passive advertising into active advertising and actually alters behaviour during the communication and learning process.

Contact Paul Ashby at: paul.ashby@yahoo.com

SHOPPERS' VOICE ALLOWS YOU TO POSSES A MARKETING COMMUNICATIONS SYSTEM TOGETHER WITH THE SECRETS OF SELLING YOUR BRANDS & CUT EXPENDITURES BY 50%!

2010-05-02T06:44:00.000-07:00

When you use Shoppers' Voice you will enjoy marketing success you've always longed for.

Those Clients who have already used Shoppers' Voice are prospering.

Why?

Because Shoppers' Voice works and all the old outdated methods, Advertising,Sales Promotion, BOGOFs you currently use - don't...especially TV advertising.

Contact Paul Ashby at paul.ashby@yahoo.com

SHOPPERS'S VOICE IS THE BEST INVESTMENT WITH YOUR MARKETING BUDGET-YOU OPTIMIZE EVERY CUSTOMER INTERACTION!

2010-04-29T07:15:00.000-07:00

Effective marketing requires strategies & technologies that provide effectiveness measurements across ALL marketing channels so that you, as an executive, can have the confidence & peace of mind that all expenditure on marketing contributes to your business success!

ONLY SHOPPERS' VOICE PROVIDES YOU WITH THAT PIECE OF MIND!

With Shoppers' Voice you have the ability to measure advertising performance comprehensively!

2010-04-29T07:02:00.000-07:00

The demand for advertising accountability is prompting CMOs to expand their set of metrics more relevant to business performance - sales, orders and conversion events. They have to clearly demonstrate the ROI of each marketing investment they make.

WITH SHOPPERS' VOICE YOU CAN DO JUST THAT!

DO MORE THAN ATTRACT CUSTOMERS:

2010-04-29T04:47:00.000-07:00

CREATE LOYAL FANS WITH SHOPPERS' VOICE.

1. Add measurement to your marketing for effective budget allocation and marketing mix.
2. Understand how Shoppers' Voice can influence social networking sites, regular display ads, syndicated videos and microsites driving clicks,brand awareness and conversions.

Contact: Paul Ashby: paul.ashby@yahoo.com

SHOPPERS' VOICE ALLOWS...

2010-04-29T03:01:00.000-07:00

Brand Managers to become generalists who are able to deal with a wide range of challenges that characterise the Digital & Global age!

Contact: paul.ashby@yahoo.com

Shopper's Voice is that 'Moment of Truth'

2010-04-29T02:49:00.000-07:00

The 'moment of truth' used to be on the shelf, now the 'moment of truth' is shifting to the home, because your customers are planning what they are going to buy before they leave home...

And Shopper's Voice is right there with them helping them reach the correct decision on that 'Moment of Truth'!

Shopper's Voice Global Report

2010-04-29T02:13:00.000-07:00

A. The Global Ad Industry grew by 7.2% in 2008 to reach a value of $90.8 billion.

B. Food, Beverage & Personal/Health Care segment generated 23.7% of the Global Advertising industry's overall revenues.

C. If Marketers are counting on their agencies to lead them into a world of changing consumer behaviour & media habits, they should think again, only Shopper's Voice is positioned to do so!

D. Online research, don't confuse more with better. In too many Companies online research creates an illusion of rigor while actually sowing confusion about Market truths. Using Shopper's Voice is the best way to go.

Contact: paul.ashby@yahoo.com

A Client assessment.

2010-04-28T07:44:00.000-07:00

A Client assessment 2.

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A Client assessment (cont)

2010-04-28T07:42:00.000-07:00

Shoppers Voice provides

2010-04-27T06:16:00.000-07:00

1. Data Base Building.
2. Relationship Marketing.
3. Customer Retention.
4. Accountability.

Contact Paul Ashby @ paul.ashby@yahoo.com

Shoppers Voice gives

2010-04-27T06:14:00.000-07:00

A. Opinion.
B. Control.
C. Interaction.
D. Immediate Feedback.

Contact Paul Ashby @ paul.ashby@yahoo.com

Shoppers Voice increases

2010-04-27T06:11:00.000-07:00

1.Awareness.
2.Mind Share.
3.Recall.
4.Response.
5.Sales

Contact Paul Ashby @
paul.ashby@yahoo.com

Shoppers Voice - The Benefits

2010-04-22T05:04:00.000-07:00

Shoppers Voice transforming media integration for greater marketing impact.

Shoppers Voice will conclusively prove to you that we will contribute substantially to your business.

Shoppers Voice allows you to get very close to your customers.

Shoppers Voice allows you to pay careful attention to your customers changing needs.

Shoppers Voice allows you to understand each individual customer. You will know who he/she is and what they care about in your brands.

Shoppers Voice – bringing communication back to Marketing.

Shoppers Voice – Performance – Convergence – Technology – Accountability - Conversations

Research Highlights - Accountability

2010-04-21T11:00:00.000-07:00

Research Summary - Accountability

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Research Summary - Accountability

2010-04-21T10:58:00.000-07:00

Research Summary - Accountability

2010-04-21T10:55:00.001-07:00

Research Summary - Accountability

2010-04-21T10:55:00.000-07:00

Research Summary - Accountability

2010-04-21T10:54:00.001-07:00

Royal Mail concept test 4

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Royal Mail concept test 3

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Royal Mail concept test 2

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Royal Mail concept test

2010-04-21T09:27:00.000-07:00

It makes commercial radio work very effectively!

2010-04-21T09:24:00.000-07:00

What does P & G say?

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What can Shoppers Voice do for you?

2010-04-19T03:48:00.000-07:00

1.Produces measurable results.
2.Greater product awareness.
3.Longer product recall.
4.Substantial sales uplift from just one exposure.
5.Better customer data.
6.Stronger customer interaction.
7.All productivity increments @ inexpensive budgets.
8.Less expensive than regular advertising.
9.Cuts through commercial clutter.
10.Resolves selective perception and cognitive dissonance.
11.Sensitises & gives better response to your mainstream advertising.
12.Strengthens consumers purchase commitment.
13.Improves perceptions of your brand(s) benefits.
14.Raises brand awareness and preference.
15.Maximises revenue.
16.Increases the communication value of all of your marketing activity.
17.Is Media neutral.
18.Increases the involvement of your TV audience.
19.Builds trust & loyalty.
20.Lifts advertising message comprehension.
21.Alters the way customers perceive your advertising and changes their behaviour.
22.Increases the number of people involved in your communication process.

And there's more!

Unilever interactive B2B!

2010-03-22T04:23:00.000-07:00

What do people say of the technique

2010-03-20T08:12:00.000-07:00

Ed Newton

Director

Prospect Consulting.

Ngages' business philosophy is predicated upon total accountability. As a result, the company has invested over £5 million in independent research in Australia, United Kingdom, U.S.A. Japan, Singapore, New Zealand and The Philippines.
These market research studies have been conducted to measure and document the impact of nGages' totally interactive technique and measurements are always made on the incremental sales generated by each interactive ‘Event’ for every participating brand. The results are presented to each client as a post evaluation.

I have been retained to conduct effectiveness research on many of their programmes and,
as a result of the strength of the interactive communication concept, have established that just one exposure to the programme produces results in all key measurements and on a £spent is superior to that of conventional advertising,

Paul Ashby's Expert Author Email Alerts

EzineArticles.com

Transforming Media Integration for Greater Marketing Impact!

2010-03-14T10:18:00.000-07:00

We provid a total communications package within Shoppers' Voice:

1. Convergence
2. Performance
3. Technology
4. Accountability
5. Conversations
6. Performance
7. Actionable Feedback

Talk to us at: paul.ashby@yahoo.com

53-week purchase study (cont)

2010-02-22T08:15:00.000-08:00

Incidence of repeat purchase & trial vs Control Group

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A 53 week purchase study

2010-02-22T08:07:00.000-08:00

vs a control group who were exposed to 53 weeks of normal marketing activity.

Best Practice Unilever

2010-02-19T11:01:00.000-08:00

Edward Newton. City Insights.
“It is not what you say but how a person interacts with what you say that determines the effectiveness of the communication process. Further,a direct request to a reader or viewer to pay attention to a particular advertisement significantly increases the numbers doing so and the level of concentration they devote to it.”
Professor Wilbur Schramm –University of Harvard
ABSTRACT:
The Interactive Marketing Group business philosophy is based upon the above premise and is predicated upon accountability. As a result, the company has invested over £5 million in independent research in Australia, United Kingdom, U.S.A. Japan, Singapore, New Zealand and The Philippines.
These market research studies have been conducted to measure and document the impact of the IMG 'programmed instruction' technique and measurements are always made on the incremental sales generated by each interactive ‘Event’ for every participating brand. The results are presented to each client as a post evaluation.
As a result the strength of the interactive communication concept has been documented by IMG with effectiveness research of a kind and magnitude that is unique in advertising.
Interactive communication consists of three important elements:
Programmed Instruction.
Game Playing.
3. Presented as an advertising event.
Interactive Communication, properly executed, changes the way people perceive advertising and will increase consumer awareness, increase message comprehension and increase sale.
Because the Interactive Communication Technique creates an open, focused and receptive mind, it will:
Eliminate the problem of advertising clutter.
Increase advertising effectiveness.
Make advertising more cost efficient.